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Shift the Question: From “Why a Gym?” to “Why Your Gym?” The fitness industry is noisy. New gyms open all the time, pop-up apps promise fast results, and social media is full of influencers promoting their workouts. It can feel overwhelming—especially if you’re...
I get it. You’ve got a lot going on—clients to prepare for, social media to post, and that’s not even touching on what’s happening with the kids, your partner… maybe a dog in the mix too. And when you finally get some time to focus on your business—where do you even...
There are over 8 billion people on this planet, and not one of them is you. There were many before you, and there will be many after—but none with your story, your way of thinking, or your voice. You are entirely unique. And yet, it’s surprisingly easy to forget that...
Some days I’d wake up and it felt like the whole world was on top of me. I didn’t know where to begin—should I finish my website? Reply to that client? Finally register for the marketing event I’ve been avoiding (and do I even have time for that)? Everything felt...
I remember the days, before I even thought about being a personal trainer, when I’d walk into a gym and think, “What the fck am I doing?”* I’d been shown how to use the equipment once, but I daren’t ask any questions for fear of sounding stupid. After that, it...
I used to feel stuck between a rock and a hard place. On one hand, I wanted more clients—I knew I could help them, and I wanted to grow my business. On the other hand, I dreaded coming across as pushy or salesy. But at the time, I didn’t know any other way. Then, two...
Shift the Question: From “Why a Gym?” to “Why Your Gym?” The fitness industry is noisy. New gyms open all the time, pop-up apps promise fast results, and social media is full of influencers promoting their workouts. It can feel overwhelming—especially if you’re...
I get it. You’ve got a lot going on—clients to prepare for, social media to post, and that’s not even touching on what’s happening with the kids, your partner… maybe a dog in the mix too. And when you finally get some time to focus on your business—where do you even...
There are over 8 billion people on this planet, and not one of them is you. There were many before you, and there will be many after—but none with your story, your way of thinking, or your voice. You are entirely unique. And yet, it’s surprisingly easy to forget that...
Some days I’d wake up and it felt like the whole world was on top of me. I didn’t know where to begin—should I finish my website? Reply to that client? Finally register for the marketing event I’ve been avoiding (and do I even have time for that)? Everything felt...
I remember the days, before I even thought about being a personal trainer, when I’d walk into a gym and think, “What the fck am I doing?”* I’d been shown how to use the equipment once, but I daren’t ask any questions for fear of sounding stupid. After that, it...
I used to feel stuck between a rock and a hard place. On one hand, I wanted more clients—I knew I could help them, and I wanted to grow my business. On the other hand, I dreaded coming across as pushy or salesy. But at the time, I didn’t know any other way. Then, two...