I remember the days, before I even thought about being a personal trainer, when I’d walk into a gym and think, “What the fck am I doing?”* I’d been shown how to use the equipment once, but I daren’t ask any questions for fear of sounding stupid. After that, it...
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How to Keep Clients Without Feeling Salesy
I used to feel stuck between a rock and a hard place. On one hand, I wanted more clients—I knew I could help them, and I wanted to grow my business. On the other hand, I dreaded coming across as pushy or salesy. But at the time, I didn’t know any other way. Then, two...
Client Retention: Why Relationships Matter More Than Results
Most entrepreneurs focus on delivering results—but if that’s all it took to keep clients, why do so many still leave? I once signed up for a 12-week body transformation. The results were great. I had more energy, more body confidence, and I was stronger and faster in...
The Secret to Turning Happy Clients into Raving Fans
I listened to a podcast the other day that got me thinking. But before I dive into that, let me ask you this: Do you have clients who love your service but don’t actively refer others to it? Can you think of a few? Why do you think that is? Maybe they’re shy, maybe...
The Art of Enrolment Conversations: Helping Clients See What’s Possible
The Art of Enrollment Conversations: Helping Clients See What’s Possible It can be soul-destroying when you finally get someone to sign up, only for them to disappear faster than you can say, “Where did they go?” This was me 10 years ago—constantly grafting to bring...
Why Playing the Long Game in Business Pays Off
I spent nine months flyering, posting on social media, and having endless conversations before my personal training business really took off. It was frustrating to see others seemingly succeed overnight while I felt like I was grinding with little to show for it. Even...
How to Get Clients to Ask the “Stupid” Questions
I remember the days, before I even thought about being a personal trainer, when I’d walk into a gym and think, “What the fck am I doing?”* I’d been shown how to use the equipment once, but I daren’t ask any questions for fear of sounding stupid. After that, it...
How to Keep Clients Without Feeling Salesy
I used to feel stuck between a rock and a hard place. On one hand, I wanted more clients—I knew I could help them, and I wanted to grow my business. On the other hand, I dreaded coming across as pushy or salesy. But at the time, I didn’t know any other way. Then, two...
Client Retention: Why Relationships Matter More Than Results
Most entrepreneurs focus on delivering results—but if that’s all it took to keep clients, why do so many still leave? I once signed up for a 12-week body transformation. The results were great. I had more energy, more body confidence, and I was stronger and faster in...
The Secret to Turning Happy Clients into Raving Fans
I listened to a podcast the other day that got me thinking. But before I dive into that, let me ask you this: Do you have clients who love your service but don’t actively refer others to it? Can you think of a few? Why do you think that is? Maybe they’re shy, maybe...
The Art of Enrolment Conversations: Helping Clients See What’s Possible
The Art of Enrollment Conversations: Helping Clients See What’s Possible It can be soul-destroying when you finally get someone to sign up, only for them to disappear faster than you can say, “Where did they go?” This was me 10 years ago—constantly grafting to bring...
Why Playing the Long Game in Business Pays Off
I spent nine months flyering, posting on social media, and having endless conversations before my personal training business really took off. It was frustrating to see others seemingly succeed overnight while I felt like I was grinding with little to show for it. Even...






