The Power of the First Yes You know that moment when a client says yes? It’s magic. But immediately after that comes a flicker of doubt: “Did I make the right choice?” “Will this be worth it?” “Is this person really going to help me get to where I want to go?” Your...
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The Truth About Feeling Like a Fraud
I find that from time to time, there’s a little voice in my head that says: You don’t know enough about that to give advice.Who are you to say these things?Why would people listen to you? You’re no expert. Even when I know I’m on the right path with my business,...
When It’s More Than Just Motivation
I was finishing off last week’s blog when a thought popped into my head: something is missing. Motivation is still overrated. It’s still flakey. I’ve worked with countless clients who wanted to lose weight or get fit and were just waiting to feel motivated. I still...
Motivation Is Overrated
Let’s Talk About the Days You Don’t Feel Like It If I relied on motivation, I wouldn’t have a business. Contrary to popular belief, I don’t always feel motivated. Over the last 10 years, I’ve seen a clear pattern. Something happens, I lose motivation, my social media...
How to Get Your Ideal Clients by Just Being a Decent Human Being
For the past 17 months, I’ve had pretty rubbish sleep — the kind of sleep that comes in one-hour chunks and leaves you feeling more exhausted than when you went to bed. If you’re a parent of a toddler, you’ll know exactly what I’m talking about. So when a sleep...
How to Keep Members Engaged When the Cost of Living Is Rising
The Reality We’re All Facing Right now, running a business—especially in the fitness industry—requires more than just showing up. Members aren’t just deciding between workouts anymore, or whether they’ll turn up or not—they’re deciding whether your membership is worth...
How to Onboard Clients So They Feel Like VIPs
The Power of the First Yes You know that moment when a client says yes? It’s magic. But immediately after that comes a flicker of doubt: “Did I make the right choice?” “Will this be worth it?” “Is this person really going to help me get to where I want to go?” Your...
The Truth About Feeling Like a Fraud
I find that from time to time, there’s a little voice in my head that says: You don’t know enough about that to give advice.Who are you to say these things?Why would people listen to you? You’re no expert. Even when I know I’m on the right path with my business,...
When It’s More Than Just Motivation
I was finishing off last week’s blog when a thought popped into my head: something is missing. Motivation is still overrated. It’s still flakey. I’ve worked with countless clients who wanted to lose weight or get fit and were just waiting to feel motivated. I still...
Motivation Is Overrated
Let’s Talk About the Days You Don’t Feel Like It If I relied on motivation, I wouldn’t have a business. Contrary to popular belief, I don’t always feel motivated. Over the last 10 years, I’ve seen a clear pattern. Something happens, I lose motivation, my social media...
How to Get Your Ideal Clients by Just Being a Decent Human Being
For the past 17 months, I’ve had pretty rubbish sleep — the kind of sleep that comes in one-hour chunks and leaves you feeling more exhausted than when you went to bed. If you’re a parent of a toddler, you’ll know exactly what I’m talking about. So when a sleep...
How to Keep Members Engaged When the Cost of Living Is Rising
The Reality We’re All Facing Right now, running a business—especially in the fitness industry—requires more than just showing up. Members aren’t just deciding between workouts anymore, or whether they’ll turn up or not—they’re deciding whether your membership is worth...






