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For the past 17 months, I’ve had pretty rubbish sleep — the kind of sleep that comes in one-hour chunks and leaves you feeling more exhausted than when you went to bed. If you’re a parent of a toddler, you’ll know exactly what I’m talking about. So when a sleep...
The Reality We’re All Facing Right now, running a business—especially in the fitness industry—requires more than just showing up. Members aren’t just deciding between workouts anymore, or whether they’ll turn up or not—they’re deciding whether your membership is worth...
Shift the Question: From “Why a Gym?” to “Why Your Gym?” The fitness industry is noisy. New gyms open all the time, pop-up apps promise fast results, and social media is full of influencers promoting their workouts. It can feel overwhelming—especially if you’re...
I get it. You’ve got a lot going on—clients to prepare for, social media to post, and that’s not even touching on what’s happening with the kids, your partner… maybe a dog in the mix too. And when you finally get some time to focus on your business—where do you even...
There are over 8 billion people on this planet, and not one of them is you. There were many before you, and there will be many after—but none with your story, your way of thinking, or your voice. You are entirely unique. And yet, it’s surprisingly easy to forget that...
Some days I’d wake up and it felt like the whole world was on top of me. I didn’t know where to begin—should I finish my website? Reply to that client? Finally register for the marketing event I’ve been avoiding (and do I even have time for that)? Everything felt...
For the past 17 months, I’ve had pretty rubbish sleep — the kind of sleep that comes in one-hour chunks and leaves you feeling more exhausted than when you went to bed. If you’re a parent of a toddler, you’ll know exactly what I’m talking about. So when a sleep...
The Reality We’re All Facing Right now, running a business—especially in the fitness industry—requires more than just showing up. Members aren’t just deciding between workouts anymore, or whether they’ll turn up or not—they’re deciding whether your membership is worth...
Shift the Question: From “Why a Gym?” to “Why Your Gym?” The fitness industry is noisy. New gyms open all the time, pop-up apps promise fast results, and social media is full of influencers promoting their workouts. It can feel overwhelming—especially if you’re...
I get it. You’ve got a lot going on—clients to prepare for, social media to post, and that’s not even touching on what’s happening with the kids, your partner… maybe a dog in the mix too. And when you finally get some time to focus on your business—where do you even...
There are over 8 billion people on this planet, and not one of them is you. There were many before you, and there will be many after—but none with your story, your way of thinking, or your voice. You are entirely unique. And yet, it’s surprisingly easy to forget that...
Some days I’d wake up and it felt like the whole world was on top of me. I didn’t know where to begin—should I finish my website? Reply to that client? Finally register for the marketing event I’ve been avoiding (and do I even have time for that)? Everything felt...